Where Extraordinary Natural Heritage Meets Modern Skin Science
MORE THAN YOU COULD EVER IMAGINE
BEHIND PREMIER
WHO WE ARE?
Premier Dead Sea is a global prestige skincare brand founded in 1990, bringing together the mineral heritage of the Dead Sea, advanced cosmetic research and more than three decades of beauty innovation.
From sophisticated skincare formulations to advanced beauty technologies, Premier has built its identity around one central idea: nature can inspire extraordinary skincare when it is developed through science.
Today, Premier products and technologies reach consumers and professionals across 72 countries, making the brand part of an international beauty community united by a desire for healthier-looking, more resilient and beautifully cared-for skin.
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Born from an Extraordinary Place
THE DEAD SEA IS WHERE OUR STORY BEGINS
Premier's heritage is inseparable from the Dead Sea.
Its remarkable mineral environment has inspired generations of beauty and wellness traditions. For Premier, it became something more: the starting point for a new approach to prestige skincare.
Since 1990, Premier has explored how the distinctive qualities associated with the Dead Sea can be combined with contemporary cosmetic science, sophisticated formulations and evolving skincare technologies.
The result is a beauty philosophy that respects where we came from while continually looking toward what skincare can become.
Born from the Dead Sea. Refined through science. Created for modern skin.
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More Than Three Decades of Skincare Innovation
FROM DEAD SEA HERITAGE TO GLOBAL PRESTIGE BEAUTY
Premier began with a fascination for the Dead Sea and a belief that its unique natural resources deserved a new level of scientific exploration.
Over more than three decades, that vision has evolved into an international skincare brand spanning prestige cosmetics, advanced formulation research and beauty technology.
Our approach has evolved with the science of skin itself.
Rather than relying on heritage alone, Premier continuously explores new ingredients, formulation techniques, delivery systems and technologies with the aim of creating skincare that feels luxurious while responding to the changing needs of skin.
For us, prestige is not defined only by how a product looks.
It is defined by what goes into creating it.
The Premier Approach
DEAD SEA MINERALS. MODERN SCIENCE. PRESTIGE SKINCARE.
Premier brings several worlds together.
The natural inspiration of the Dead Sea.
The precision of cosmetic science.
The experience of advanced skincare formulation.
The possibilities created by modern beauty technology.
And the sensory standards expected from prestige beauty.
This combination has shaped Premier into a distinctive skincare house—one that does not choose between nature and science, but uses each to inform the other.
Our formulations are developed within a broader research and manufacturing environment that connects scientific exploration, product development, production and quality oversight.
That integrated approach allows Premier to continually evolve while remaining connected to the philosophy on which the brand was
founded.
“AFTER DECADES IN DERMATOLOGY, I HAVE SEEN MANY SKINCARE BRANDS. VERY FEW HAVE DEMONSTRATED THE SCIENTIFIC RIGOR AND INNOVATION THAT DEFINE PREMIER.”
Professor Torello Lotti - President, World Health Academy of Dermatology
N.1 beauty brand from the Dead Sea
Premier Dead Sea
A New Perspective on Beautiful Skin
FROM ANTI-AGING TO SKIN LONGEVITY
Beauty has traditionally focused on correcting the visible
signs of age.
Premier believes the conversation can go further.
Our vision of skin longevity focuses on caring for the appearance, vitality, resilience and quality of skin throughout life.
It is not about trying to stop time.
It is about helping skin look and feel at its best as time passes.
This philosophy increasingly influences how Premier approaches skincare development: combining established cosmetic knowledge with emerging research into skin biology, longevity and healthy aging. Premier's existing organization describes skin longevity as a central direction for its research and product development.
Because the future of prestige skincare is not simply younger-looking skin.
It is better-looking skin for longer.
Science Behind the Beauty
INNOVATION IS PART OF OUR DNA
Behind every Premier product is a wider culture of research and development.
Across the Premier organization, expertise extends into areas including cosmetic science, skin biology, advanced formulation, biomedical engineering and beauty technologies.
This multidisciplinary environment allows ideas to move beyond traditional cosmetic development and encourages collaboration between science, technology and beauty.
It also means that Premier's relationship with the Dead Sea continues to evolve.
What began with mineral-inspired skincare has grown into a broader pursuit of innovation focused on how science can contribute to the future of beauty and skin longevity.
Prestige Without Compromise
THE PREMIER EXPERIENCE
Prestige skincare should be effective, but it should also be a pleasure to use.
That belief influences the entire Premier experience—from formulation and texture to packaging, application and the rituals created around our products.
We seek to combine:
- Dead Sea heritage with contemporary cosmetic science
- Advanced formulations with luxurious textures and sensorial experiences
- More than three decades of skincare knowledge with continual innovation
- Scientific development with the creativity of prestige beauty
- Global reach with a distinctive identity rooted in the Dead Sea
The objective is not simply to create another skincare product.
It is to create something unmistakably Premier Dead Sea.
From the Dead Sea to the World
A GLOBAL BEAUTY STORY
What started at one of the world's most distinctive natural environments has become an international beauty story.
Premier products and technologies are now represented across 72 countries, reaching consumers, beauty professionals and international partners around the world.
Yet regardless of where Premier is discovered, from Europe and North America to Asia and beyond, the identity remains connected to the same three foundations:
Dead Sea heritage.
Scientific innovation.
Prestige skincare.
These foundations have guided Premier since 1990 and continue to define where the brand is going next.
Frequently Asked Questions
Premier Dead Sea is a prestige skincare brand founded in 1990. The brand combines Dead Sea mineral heritage with modern cosmetic science, advanced formulations and beauty innovation.
Premier's story began with the Dead Sea and the exploration of its distinctive mineral environment for skincare and beauty applications. The Dead Sea continues to be a central part of the brand's heritage and research inspiration.
Premier was founded in 1990 and has developed its skincare, research and beauty technology capabilities for more than three decades.
Premier combines its Dead Sea heritage with cosmetic research, product development, manufacturing expertise and advanced beauty technology within a broader integrated innovation environment.
Yes. The Dead Sea and its mineral environment have been central to Premier's skincare heritage since the brand's beginnings and continue to inspire many of its skincare formulations and research activities.
Skin longevity is an approach to skincare that focuses on maintaining the appearance, vitality, resilience and quality of skin over time rather than concentrating exclusively on visible signs of aging.
Yes. Premier states that its products and technologies currently reach consumers and professionals in 72 countries worldwide.
