WHAT SETS PREMIER DEAD SEA APART
MORE THAN DEAD SEA MINERALS. A COMPLETE WORLD OF SKINCARE SCIENCE, INNOVATION AND DESIGN.
MANY SKINCARE BRANDS CAN DRAW INSPIRATION FROM THE DEAD SEA.
PREMIER WAS BUILT TO TAKE THAT INSPIRATION FURTHER.
Since 1990, Premier Dead Sea has developed a distinctive approach to prestige skincare that brings together Dead Sea mineral heritage,
advanced cosmetic ingredients, proprietary formulation technologies, scientific expertise, product engineering and design.
From the first concept of a formula to the distinctive jar that reaches your hands, Premier approaches skincare as a complete creation.
That is the Premier difference.
#1
SCIENCE IS NOT A MARKETING STORY. IT IS PART OF OURORGANIZATION.
Premier's approach to innovation is supported by an international Scientific & Medical Advisory Board bringing together professors, Nobel Laureates, dermatologists, physicians, surgeons, researchers and technology experts.
Among the scientific leaders associated with Premier are Professor Barry Barish, 2017 Nobel Laureate in Physics; Professor George F. Smoot (1945–2025), Nobel Laureate and Premier's Founding Scientific Director; Professor Torello Lotti, an international authority in dermatology; and Professor Philippe A. Liverneaux, surgeon, researcher and academic leader.
Their fields extend far beyond raditional cosmetics—from dermatology and skin biology to physics, engineering, regenerative science and advanced technologies.
This multidisciplinary scientific environment helps Premier continually examine new ingredients, technologies and approaches to skin longevity through a broader scientific lens.
Great skincare starts with great minds.
#2
WE DON'T JUST PUT OUR NAME ON PRODUCTS. WE CREATE THEM.
At Premier, product development begins long before a formula reaches a jar.
We develop the complete product experience—from the original skincare concept and ingredient research to formulation, texture, testing, manufacturing, packaging development and final presentation.
Even the containers themselves are part of Premier's design language.
Over the years, Premier has created distinctive custom jars, bottles and packaging forms designed to become recognizable expressions of the brand rather than relying only on standard cosmetic packaging.
That means Premier can think about a product as one complete creation:
The idea.
The science.
The ingredients.
The formula.
The texture.
The technology.
The jar.
The experience.
From beginning to end, it is designed to be Premier.
FROM FORMULA TO FORM
For a prestige brand, what is inside the jar and the object that holds it should tell the same story.
That is why product design is not something added after formulation.
It is part of the product itself.
#3
WE LOOK BEYOND THE DEAD SEA FOR THE BEST OF MODERN SKINCARE SCIENCE.
Premier is proud of its Dead Sea origin, but our formulations are not built around Dead Sea minerals alone.
We continually evaluate contemporary cosmetic research and emerging ingredient science, selecting advanced and well-researched skincare
ingredients according to the purpose of each formulation.
Dead Sea minerals can therefore work alongside modern cosmetic actives, botanical compounds, vitamins, antioxidants, moisturising agents and advanced formulation technologies.
The objective is not to create a product simply because an ingredient is fashionable.
It is to understand which ingredients belong together, in what concentrations, in what type of formulation and through which elivery
system.
That is a very different philosophy from simply adding Dead Sea salt or mud to a cosmetic base.
THE DEAD SEA GIVES US SOMETHING EXTRAORDINARY.
SCIENCE ALLOWS US TO BUILD AROUND IT.
#4
ADVANCED INGREDIENTS ARE ONLY PART OF THE EQUATION.
Choosing an ingredient is one thing.
How that ingredient is incorporated and delivered within a sophisticated formulation is another.
Premier uses its proprietary Liposome Complex, a formulation technology designed to help deliver selected key ingredients more effectively to the skin. That technology already appears throughout Premier's current product portfolio and brand communication.
Liposomes are microscopic lipid-based structures that can be used in cosmetic formulation as carriers for selected ingredients.
For Premier, this provides another dimension to formulation development:
not only what we put into a product, but how we formulate it to perform.
INGREDIENT + DELIVERY + FORMULATION = THE PREMIER APPROACH
#5
DIFFERENT DISCIPLINES. ONE OBJECTIVE.
The future of skincare will not come from cosmetic chemistry alone.
Premier's scientific environment connects expertise across dermatology, skin biology, physics, engineering, regenerative science, medical technology and aesthetic medicine.
That broader perspective allows Premier to explore skincare differently.
A new discovery in material science may influence packaging.
An advance in ingredient science may inspire a new formulation.
A development in delivery technology may change how an active is incorporated.
Research into skin biology may change how we think about aging itself.
And advances in physics and engineering may open completely new possibilities in beauty technology.
Innovation happens when disciplines meet.
#6
MORE THAN 35 YEARS OF CONTINUOUS DEVELOPMENT
Premier was founded in 1990.
But longevity alone does not create expertise.
What matters is what happens during those years.
Premier has continued to develop new formulations, investigate new cosmetic ingredients, create proprietary technologies, expand its scientific network, develop beauty technologies and refine the way its products are created.
That accumulated knowledge is one of Premier's most important assets.
HERITAGE IS WHAT WE HAVE LEARNED.
INNOVATION IS WHAT WE DO WITH IT.
#7
PRESTIGE IS CREATED IN EVERY DETAIL
A Premier product should be recognizable before the name is even read.
The shape of a jar.
The weight and feel of the packaging.
The texture of a cream.
The sensory experience of application.
The formulation inside.
The science behind it.
These elements are developed together to create something more than a functional cosmetic.
They create a Premier Dead Sea experience.
This is why our definition of prestige extends beyond price or appearance.
Prestige is attention to every detail—from the science inside to the object in your hand.
#8
THE PREMIER DIFFERENCE
THERE IS NO SINGLE SECRET INGREDIENT.
What sets Premier apart is the combination.
Dead Sea Heritage
An extraordinary natural origin that has inspired us since 1990.
World-Class Scientific Guidance
A multidisciplinary scientific and medical network that includes internationally recognized professors and Nobel Laureates.
Advanced Skincare Ingredients
Modern, well-researched cosmetic actives selected alongside our Dead Sea mineral heritage.
Proprietary Technologies
Including Premier's advanced Liposome Complex delivery technology.
Complete Product Development
From concept and formulation to package and jar design.
Distinctive Design
Custom shapes and packaging that form part of Premier's recognizable visual identity.
Integrated Expertise
Science, formulation, production, technology and design working as parts of one development process.
More Than Three Decades of Innovation
A skincare philosophy continuously evolving since 1990.
WE DON'T SIMPLY MAKE DEAD SEA SKINCARE
WE BUILD PRESTIGE SKINCARE FROM THE DEAD SEA OUTWARD.
The Dead Sea is where Premier began.
But it does not define the limits of what we can create.
We search globally for advances in skincare science.
We work with internationally recognized scientific minds.
We develop our own formulation technologies.
We create our products from concept to completion.
We design distinctive packaging that belongs unmistakably to Premier.
And we continue exploring what the next generation of skincare can become.
Premier Dead Sea
Born from the Dead Sea. Built through science. Defined by innovation.
N.1 beauty brand from the Dead Sea
Premier Dead Sea
