Privacy policy

Privacy Policy

Last updated: 16 August 2026

Gratiae Premier Europe B.V. respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, disclose, store and protect personal data when you visit or use premierdeadsea-europe.com, purchase products, create or use a customer account, communicate with us, subscribe to marketing, submit a review, or otherwise interact with our website and services.

Our online store is powered by Shopify and we use a number of third-party service providers to operate our international e-commerce business.

This Privacy Policy applies to visitors and customers worldwide. Where applicable, we process personal data in accordance with the EU General Data Protection Regulation (“GDPR”), the Dutch GDPR Implementation Act (Uitvoeringswet AVG), and other applicable privacy and data-protection laws.

Nothing in this Privacy Policy is intended to reduce any privacy rights that you have under mandatory applicable law.

1. Who Is Responsible for Your Personal Data?

The data controller responsible for the processing described in this Privacy Policy is:

Gratiae Premier Europe B.V.
Havenstraat 1
1948 NP Beverwijk
The Netherlands

VAT identification number: NL851375315B01
Website: premierdeadsea-europe.com
Privacy email: info@premierdeadsea-europe.com

In this Privacy Policy, “Premier,” “we,” “us” and “our” refer to Gratiae Premier Europe B.V.

We have not appointed a Data Protection Officer.

2. Personal Data We Collect

The information we collect depends on how you interact with Premier.

Identity and Contact Information

We may collect:

• Name
• Email address
• Telephone number
• Billing address
• Shipping address
• Country or region
• Customer-account information

Order and Transaction Information

When you place or attempt to place an order, we may process:

• Products ordered or purchased
• Shopping-cart contents
• Order number
• Order history
• Purchase value
• Discounts and promotional codes
• Payment status
• Shipping method
• Delivery information
• Returns
• Refunds
• Warranty information
• Transaction identifiers

Payment Information

Payments are processed through Shopify and the payment methods made available during checkout.

Depending on the payment method selected, the relevant payment provider may process information including:

• Payment-card details
• Billing information
• Bank or payment-account information
• Transaction information
• Fraud-prevention and authentication information

Premier generally does not receive or store your complete payment-card number where payment information is processed directly by an authorized payment provider.

Customer Account Information

If you create or use a customer account, we may process:

• Login and account identifiers
• Saved addresses
• Account preferences
• Order history
• Saved or recently viewed products
• Other account functionality made available through Shopify

Customer Service and Communications

If you contact us, we may process:

• Your name and contact details
• The content of your communication
• Order information
• Product questions
• Return and refund requests
• Warranty requests
• Product-safety information
• Records of our correspondence with you

Website and Device Information

When you use the Website, we and our service providers may process information such as:

• IP address
• Browser type
• Device type
• Operating system
• Approximate geographic location
• Cookie and similar identifiers
• Referring website
• Pages and products viewed
• Shopping-cart activity
• Checkout activity
• Date and time of visits
• Website interactions
• Marketing and advertising interactions

Marketing Information

Where you subscribe to or otherwise lawfully receive marketing, we may process:

• Name
• Email address
• Marketing preferences
• Subscription status
• Information about email opens and interactions
• Products or product categories in which you have shown interest
• Shopping or browsing activity, where permitted

We currently use Klaviyo to manage email marketing and related marketing automation.

Reviews and User-Generated Content

If you submit a product or store review, we may process:

• Your name or chosen display name
• Email address
• Order or purchase verification information
• Review text
• Rating
• Photographs or videos you voluntarily submit
• Date of review
• Related product information

We currently use Judge.me to help collect, administer and display customer reviews.

Information Received Through Store Administration and Synchronization Tools

We use systems and applications that assist us with store administration, migration, data import/export and order synchronization.

Depending on the function being performed, these systems may process information relating to customers and orders.

These tools currently include Matrixify and Order Sync.

3. Information We Receive From Other Sources

We may receive personal data from:

• Shopify
• Payment providers
• Delivery and fulfilment partners
• Fraud-prevention providers
• Klaviyo
• Judge.me
• Google Analytics
• Applications used to synchronize or migrate orders and store information
• Customer-service and messaging systems
• Related Premier companies where necessary for fulfilment, support, warranty, regulatory or operational purposes
• Other service providers involved in providing our services

Where personal data has not been obtained directly from you, we process it only where we have a lawful basis to do so and provide any additional information required by applicable law.

4. Why We Use Your Personal Data

Where the GDPR applies, we must have a lawful basis for each processing activity.

Processing and Fulfilling Orders

We use personal data to:

• Accept and process orders
• Process payment
• Confirm purchases
• Prepare orders
• Arrange shipment
• Provide tracking information
• Deliver products
• Process returns
• Issue refunds
• Provide after-sales and warranty services

Legal basis: Performance of a contract or taking steps at your request before entering into a contract.

Customer Accounts

We process information necessary to provide and administer customer accounts and account functionality.

Legal basis: Performance of a contract and our legitimate interest in providing efficient account and customer services.

Customer Service

We process information to:

• Answer questions
• Resolve order issues
• Process complaints
• Provide product assistance
• Administer warranties
• Respond to returns and refunds

Legal basis: Performance of a contract where the request relates to your purchase, and otherwise our legitimate interests in providing customer service and maintaining customer relationships.

Fraud Prevention, Payment Security and Website Security

We may use personal data to:

• Authenticate transactions
• Detect fraudulent or suspicious activity
• Protect customer accounts
• Prevent misuse
• Protect our Website
• Protect our systems and legal rights

Legal basis: Our legitimate interests in protecting our customers, business and systems and, where applicable, compliance with legal obligations.

Legal, Tax and Regulatory Compliance

We may process or retain personal data to comply with:

• Accounting requirements
• Tax requirements
• VAT obligations
• Consumer-protection requirements
• Product-safety obligations
• Medical-device or regulated-product obligations where applicable
• Court orders
• Law-enforcement requirements
• Other applicable legal obligations

Legal basis: Compliance with legal obligations.

We may also retain information where necessary to establish, exercise or defend legal claims.

Product Safety and Regulated Products

Because Premier sells products that may include regulated devices, customers may occasionally provide information relevant to product safety, a device incident, contraindication, warranty issue or similar matter.

Please do not provide health or medical information unless it is genuinely necessary for us to address your request.

If health-related information is provided, we will process it only where necessary and where an appropriate legal basis and, where required, an additional GDPR Article 9 condition applies.

Information may be shared with the relevant manufacturer, responsible economic operator, competent authority or other appropriate party where this is necessary to comply with product-safety, vigilance or regulatory obligations.

Email Marketing

We use Klaviyo for email marketing.

Where required by applicable law, we send promotional emails only after you have provided valid consent.

Marketing may include:

• New products
• Special offers
• Promotions
• Product recommendations
• Premier news
• Relevant marketing automation

You can withdraw your consent or unsubscribe at any time by using the unsubscribe link in any marketing email.

Legal basis: Consent where required by applicable law.

Where local law permits limited marketing to existing customers regarding similar products, we may rely on the applicable legal permission and our legitimate interests, always subject to your right to opt out.

Customer Reviews

We use Judge.me to request, collect, administer and display customer reviews.

Where permitted by law, we may send customers a review invitation following a purchase.

Legal basis: Our legitimate interest in obtaining genuine customer feedback and improving our products and services, unless consent is required by applicable law.

If you voluntarily submit a review for publication, we process and display the review according to the choices and information you provide.

You may contact us regarding correction or deletion of a review.

Website Analytics

We use Google Analytics to help us understand how visitors use the Website, identify technical issues, measure Website performance and improve the customer experience.

Depending on your location and consent choices, Google Analytics may process information about:

• Website visits
• Pages viewed
• Device information
• Browser information
• Approximate location
• Interactions with the Website
• Cookie or device identifiers

Where consent is legally required for analytics cookies or similar technologies, we use them in accordance with the choices you make through our cookie-consent mechanism.

Legal basis: Consent where required; otherwise our legitimate interests in understanding and improving our Website where permitted by law.

Personalization and Advertising

Where you consent, information about your Website activity may be used to personalize your experience or advertising.

This may involve Shopify, Google and other service providers.

Legal basis: Consent where required by applicable law.

5. Shopify and Shopify Network Intelligence

Our Website and online store are hosted by Shopify.

Shopify processes personal data when you visit the Website, use Shopify-powered functionality, create an account, place an order or otherwise interact with our store.

We currently have Shopify Network Intelligence enabled.

When Shopify Network Intelligence is enabled, Shopify may use information from your interaction with our store together with information from your interactions with Shopify and other Shopify merchants to provide advanced services known as Enhanced Services.

These services may be used to help Premier and Shopify:

• Provide a more personalized shopping experience
• Improve Shopify products and services
• Understand how customers interact with our store
• Measure advertising and store performance
• Improve fraud detection and security
• Provide more relevant advertising where permitted

Information about your activity on our Website may therefore be shared with and processed by Shopify and with third parties used to provide these services, including in countries outside your country of residence.

For certain Enhanced Services, Shopify may act as an independent controller of personal data rather than solely as a processor acting on Premier’s instructions.

You can learn more about Shopify’s processing practices in the Shopify Consumer Privacy Policy:

Shopify Consumer Privacy Policy

Shopify also provides a privacy portal through which consumers can exercise certain rights directly in relation to Shopify:

Shopify Privacy Portal

For visitors in the EEA, United Kingdom and Switzerland, use of personal data for personalized advertising based on activity across our store, Shopify and other merchants is subject to applicable consent requirements.

Your cookie and privacy choices can be changed through the privacy controls available on our Website.

6. Cookies and Similar Technologies

Our Website uses cookies, pixels, local storage and similar technologies.

These technologies may be used for:

Strictly Necessary Functions

For example:

• Shopping-cart functionality
• Checkout
• Security
• Authentication
• Fraud prevention
• Remembering necessary Website settings

These technologies may be used without consent where permitted by law because they are required to provide the Website or a service you have requested.

Analytics

We use analytics technologies, including Google Analytics, to understand Website use and performance.

Marketing and Personalization

Where permitted and where you have provided the required consent, marketing and personalization technologies may be used by providers including:

• Shopify
• Klaviyo
• Google
• Other advertising or marketing providers enabled on the Website

These technologies may help us understand marketing performance, personalize communications or deliver advertising.

7. Your Cookie Choices

We use Shopify’s customer-privacy tools and cookie banner in regions where consent is required.

Where applicable, you are given the opportunity to accept or refuse non-essential cookies.

You can also change or withdraw your choices later through the Cookie Preferences or equivalent privacy-control link available on the Website.

Refusing non-essential cookies does not prevent you from using the essential shopping functions of the Website.

Where you withdraw consent, we will communicate that choice to integrated systems to the extent supported by our consent-management configuration.

8. Google Analytics

Google Analytics is provided by Google and helps us understand how the Website is used.

Google Analytics may use cookies and similar technologies according to the consent settings applicable to you.

For visitors in the EEA and other regions where consent is required, our intention is that analytics and advertising-related Google technologies operate in accordance with the consent choices communicated through our Website’s cookie-management system.

Google may process analytics information outside your country of residence.

Information about Google’s privacy practices is available through Google’s Privacy Policy and Google Analytics privacy documentation.

9. Klaviyo

We use Klaviyo to provide our email-marketing services.

Depending on how you interact with Premier and the marketing choices you make, Klaviyo may process information including:

• Name
• Email address
• Contact information
• Marketing consent and subscription status
• Purchase history
• Shopping activity
• Email engagement
• Website activity where Klaviyo tracking is enabled and legally permitted
• Cookie or online identifiers

Klaviyo processes customer data on our behalf under contractual data-protection arrangements.

You may unsubscribe from marketing at any time.

Withdrawing consent from marketing does not prevent us from sending necessary transactional messages such as order confirmations, shipping updates or product-safety communications.

10. Judge.me Reviews

We use Judge.me to provide product and store review functionality.

Judge.me may process customer and reviewer data on our behalf for purposes including:

• Sending review invitations
• Verifying purchases
• Receiving reviews
• Publishing reviews
• Administering reviewer profiles
• Allowing correction or deletion of review information

Information included in a published review may become publicly visible.

Please do not include information in a public review that you do not want other people to see.

11. Other Shopify Applications and Operational Service Providers

Our Shopify store currently uses additional applications and integrations to help administer the Website and our operations.

These include:

Matrixify
Used for importing, exporting, updating, synchronizing or migrating Shopify store data. Depending on the task performed, this may include customer and order data.

Order Sync
Used for order synchronization and related administrative functions. Customer and order information may be processed where necessary for those functions.

Messaging
Used to support customer communications and messaging functionality.

Shopify Claude Connector App
Used for store-management and administrative functions. Depending on the permissions and tasks used, the application may have technical access to certain Shopify customer, order or store information.

We require service providers to process personal data only for authorized purposes and subject to applicable contractual and legal requirements.

The applications and service providers used by our Website may change as our business and technology develop. We periodically review this Privacy Policy and update it where a material change affects the way personal data is processed.

12. Who We Share Personal Data With

We may disclose personal data to the following categories of recipients where necessary:

Shopify

To host and operate our online store, checkout, accounts, payments, fraud-prevention services, Network Intelligence and other Shopify services.

Payment Providers and Financial Institutions

To process payments, authenticate transactions, prevent fraud and administer refunds.

Warehouses, Fulfilment Providers and Couriers

To prepare, ship, track and deliver orders.

Because we sell internationally, fulfilment and delivery providers may be located in different countries depending on your delivery destination.

Marketing Providers

Including Klaviyo and other providers used for marketing communications, subject to applicable consent requirements.

Analytics Providers

Including Google Analytics, subject to applicable cookie and consent requirements.

Review Providers

Including Judge.me.

Technology and Store-Administration Providers

Including providers used for hosting, security, synchronization, migration, data import/export, messaging and store administration.

Premier Group Companies

Where necessary for legitimate operational purposes such as:

• Customer support
• Product support
• Warranty administration
• Fulfilment
• Product safety
• Regulatory compliance

Professional Advisers

Including lawyers, accountants, auditors, tax advisers and insurers where reasonably necessary.

Government, Regulatory or Law-Enforcement Authorities

Where disclosure is required or permitted by applicable law.

Business Transactions

Personal data may be disclosed where reasonably necessary in connection with a merger, restructuring, financing, sale, acquisition or transfer of all or part of our business, subject to appropriate safeguards and applicable law.

13. International Transfers of Personal Data

Premier is established in the Netherlands but operates an international e-commerce business and uses global technology and service providers.

Your personal data may therefore be processed outside the Netherlands or the European Economic Area, including in the United States.

Our Shopify administration currently identifies the United States as the selected data-storage hosting location.

Where GDPR-protected personal data is transferred to a country outside the EEA that is not covered by an applicable adequacy decision, we and our service providers use appropriate safeguards as required by law.

These safeguards may include:

• European Commission Standard Contractual Clauses
• Binding Corporate Rules
• European Commission adequacy decisions
• The EU-U.S. Data Privacy Framework where applicable
• Other lawful transfer mechanisms

Shopify uses approved Binding Corporate Rules, Standard Contractual Clauses and applicable adequacy mechanisms for relevant international transfers.

Klaviyo uses recognized transfer mechanisms including the EU-U.S. Data Privacy Framework and Standard Contractual Clauses where applicable.

Other service providers may use their own legally recognized international-transfer safeguards.

You may contact us for further information regarding safeguards relevant to your personal data.

14. How Long We Keep Personal Data

We keep personal data only for as long as necessary for the purpose for which it was collected and to meet applicable legal, accounting, regulatory, tax, warranty and dispute-resolution obligations.

Retention periods therefore differ according to the information involved.

Order, Accounting and Tax Records

Dutch businesses are generally required to retain core business and accounting records for 7 years.

Certain records connected with VAT schemes such as the One Stop Shop may be subject to a 10-year retention period where applicable.

Customer Accounts

Account information may be retained while your customer account remains active and for an appropriate period afterwards unless deletion is required or requested and no legal retention obligation applies.

Marketing Information

Marketing information is generally retained until:

• You unsubscribe
• You withdraw consent
• You object to marketing
• The information is no longer required

We may retain limited information on a suppression list to ensure that we respect your opt-out in the future.

Reviews

Published reviews and related information may remain available until deleted, anonymized or no longer required, subject to applicable legal and platform requirements.

Customer Service Records

Customer-service records may be retained for a reasonable period depending on the nature of the request and any relevant warranty, product-safety, legal or dispute considerations.

Cookie Data

Cookie and similar-technology retention periods vary according to the relevant technology and are described through our cookie-management tools where applicable.

When personal data is no longer required, it will be deleted or anonymized unless further retention is legally required or permitted.

15. Your GDPR Rights

If the GDPR applies to you, you may have the following rights, subject to applicable conditions and exceptions.

Right of Access

You may request confirmation of whether we process your personal data and obtain access to that information.

Right to Rectification

You may request correction of inaccurate or incomplete personal data.

Right to Erasure

You may ask us to delete personal data in circumstances provided by law.

Right to Restriction

You may ask us to restrict processing in certain circumstances.

Right to Data Portability

Where processing is based on consent or contract and carried out by automated means, you may have the right to receive applicable personal data in a structured, commonly used and machine-readable format.

Right to Object

You may object to processing based on legitimate interests in circumstances provided by law.

You have the right to object at any time to the processing of your personal data for direct marketing.

Right to Withdraw Consent

Where processing is based on consent, you may withdraw your consent at any time.

Withdrawal does not affect the lawfulness of processing that took place before the withdrawal.

Automated Decision-Making

You have rights under applicable law regarding decisions based solely on automated processing that produce legal effects or similarly significantly affect you.

Automated tools may be used in areas such as fraud prevention, payment security, analytics and personalization.

Where applicable law grants you rights in relation to a qualifying automated decision, those rights remain available to you.

16. How to Exercise Your Privacy Rights

To exercise a privacy right, contact:

Gratiae Premier Europe B.V.
Havenstraat 1
1948 NP Beverwijk
The Netherlands

Email: info@premierdeadsea-europe.com

We may request information reasonably necessary to verify your identity before acting on a request.

We will respond within the period required by applicable law.

Under the GDPR this will generally be within one month, subject to legally permitted extensions in appropriate circumstances.

Exercising your rights is generally free of charge.

Where permitted by law, we may refuse or charge a reasonable fee for requests that are manifestly unfounded or excessive.

17. Shopify Privacy Rights

Because Shopify processes certain personal data independently when providing Shopify services and Enhanced Services, you may also exercise certain rights directly with Shopify.

You can use:

Shopify Privacy Portal

to access Shopify privacy choices and rights.

18. Privacy Rights for Residents of Certain U.S. States

Residents of certain U.S. states may have additional privacy rights under applicable state privacy laws.

Depending on your state, these may include rights to:

• Know or access personal information
• Correct inaccurate personal information
• Delete personal information
• Obtain a portable copy
• Opt out of certain targeted advertising
• Opt out of certain forms of sale or sharing of personal information
• Appeal certain privacy decisions

We do not sell personal information in exchange for money.

However, certain disclosures or uses involving Shopify Network Intelligence, advertising or other technologies may be considered a “sale,” “sharing,” or “targeted advertising” under the definitions used by some U.S. privacy laws even where no money is exchanged.

Where applicable, you can exercise these choices through our Data Sharing Opt-Out / Your Privacy Choices page available on the Website.

Our Shopify privacy configuration also supports qualifying Global Privacy Control signals in regions where that functionality applies.

19. Marketing Opt-Out

You can stop receiving marketing emails at any time by clicking the Unsubscribe link in the relevant email.

Unsubscribing from marketing will not stop necessary service or transactional communications, such as:

• Order confirmations
• Shipping notices
• Account-security messages
• Return or refund communications
• Warranty communications
• Product-safety notices

20. Security

We use appropriate technical and organizational measures designed to protect personal data from:

• Unauthorized access
• Accidental loss
• Unauthorized disclosure
• Alteration
• Destruction
• Misuse

We also use established technology providers and access controls appropriate to our operations.

No internet transmission or electronic storage system can be guaranteed to be completely secure.

If you believe your account or information has been compromised, please contact us promptly.

21. Children’s Privacy

The Website is not intended to collect personal data from children in circumstances prohibited by applicable law.

We do not knowingly use children’s personal data for marketing without the authorization required by applicable law.

If you believe that a child has provided personal data to us unlawfully, please contact us so that we can investigate and take appropriate action.

22. Third-Party Websites

Our Website may contain links to external websites, social-media platforms or other services.

Those services are governed by their own privacy practices.

Premier is not responsible for privacy practices of third-party websites or services that we do not control.

We recommend reviewing the privacy information of any third party before providing personal data to them.

23. Complaints

If you have concerns about how we process your personal data, please contact us first so that we can investigate your concern.

You also have the right to lodge a complaint with a competent data-protection authority.

As Gratiae Premier Europe B.V. is established in the Netherlands, our principal supervisory authority is:

Autoriteit Persoonsgegevens
Dutch Data Protection Authority

You may also have the right to complain to the competent supervisory authority in the EU/EEA country in which you live, work or believe a data-protection infringement occurred.

24. Changes to This Privacy Policy

We may update this Privacy Policy when necessary to reflect changes in:

• Our services
• Our Shopify configuration
• Apps and service providers
• Data-processing activities
• Technology
• Applicable laws and regulations

The date at the top of this Privacy Policy identifies when it was last updated.

Where required by law, material changes will be communicated to you or additional consent will be requested before new processing takes place.

25. Contact Us

For questions about this Privacy Policy, our privacy practices or your personal data, or to exercise your rights, contact:

Gratiae Premier Europe B.V.
Havenstraat 1
1948 NP Beverwijk
The Netherlands

VAT identification number: NL851375315B01
Website: premierdeadsea-europe.com
Privacy email: info@premierdeadsea-europe.com