WHY CHOOSE PREMIER DEAD SEA?
FROM DEAD SEA SCIENCE TO SKIN LONGEVITY
Why Choose Premier Dead Sea?
More than 35 years of skincare expertise. One unmistakable approach to beauty.
For more than three decades, Premier Dead Sea has brought together the extraordinary mineral heritage of the Dead Sea with modern cosmetic science, advanced ingredients, proprietary technologies and prestige product design. Premier was founded in 1990 and today integrates skincare research, development, engineering, manufacturing and scientific collaboration within its wider organization.
But the reason to choose Premier is not one ingredient, one technology or one product.
It is everything behind them.
#1
EXPERIENCE THAT CONTINUES TO EVOLVE
Premier Dead Sea was founded in 1990 with the Dead Sea at the center of its skincare vision.
Since then, skincare has changed dramatically.
New ingredients have emerged.
New technologies have been developed.
Our understanding of skin has advanced.
Consumer expectations have evolved.
Premier has evolved with them.
More than 35 years of experience gives us something that cannot be created overnight: accumulated knowledge of formulation, ingredients, texture, manufacturing, product development and the experience consumers expect from prestige skincare.
We value our heritage.
But we never stop developing what comes next.
#2
OUR HERITAGE BEGINS WITH MINERALS. OUR FORMULAS GO MUCH FURTHER.
Premier Dead Sea is deeply connected to the mineral heritage of the Dead Sea.
But a Premier formula is not simply Dead Sea minerals placed inside a jar.
Modern skincare gives formulators access to an extraordinary world of cosmetic ingredients, and Premier continually explores advanced, well-researched and contemporary skincare actives according to the needs and objectives of each formulation.
These can be brought together with Dead Sea-derived ingredients, botanical components, moisturizing systems, antioxidants, vitamins and other carefully selected cosmetic actives.
The philosophy is simple:
Use the heritage of the Dead Sea without limiting ourselves to it.
Because modern prestige skincare should bring together the best ideas nature and science have to offer.
#3
BEHIND PREMIER IS A WORLD OF SCIENTIFIC EXPERTISE
Skincare claims are easy to make.
Building a culture of scientific research is much harder.
Premier's wider scientific network includes internationally recognized professors, researchers, dermatologists, physicians, engineers and Nobel Laureates, providing multidisciplinary perspectives across fields extending beyond conventional cosmetic development.
This scientific environment allows Premier to examine beauty through multiple disciplines—from skin biology and cosmetic science to physics, engineering and emerging technologies.
For Premier, science is not simply
something placed on a package.
It is part of how we think.
#4
FROM THE FIRST IDEA TO THE PRODUCT IN YOUR HAND
Premier takes a highly integrated approach to product development.
Research, formulation, development, engineering, manufacturing and quality systems operate within the Premier innovation environment rather than existing only as disconnected external functions. The current Premier organization operates from an advanced 6,000-square-metre manufacturing and development facility.
But our involvement goes beyond what is inside the package.
We also develop the physical identity of our products.
Distinctive jars.
Custom shapes.
Recognizable containers.
Packaging created as part of the Premier experience.
The goal is for the formula and its presentation to feel as though they belong together.
From:
Concept → Ingredient Selection → Formula → Technology → Texture → Manufacturing → Jar Design → Packaging
Premier participates in creating the complete product.
What you hold in your hand should be as distinctive as what is inside it.
#5
A BEAUTY COMPANY THAT CONTINUES TO EXPLORE WHAT COMES NEXT
Premier's wider innovation ecosystem extends beyond traditional topical skincare into areas involving beauty technology, medical technology and future aesthetic innovation.
That wider perspective gives our skincare teams exposure to ideas and disciplines that conventional cosmetic companies may not normally encounter.
Materials.
Engineering.
Light technologies.
Delivery systems.
Skin biology.
Longevity research.
Different fields can inspire different ways of thinking about beauty.
And that matters because the future of skincare will not necessarily look like its past.
THE PREMIER PROMISE
WHY CONSUMERS CHOOSE PREMIER DEAD SEA
When you choose Premier, you are choosing more than a Dead Sea cosmetic.
You are choosing:
35+ Years of Experience
Skincare development since 1990.
Authentic Dead Sea Heritage
A connection to one of the world's most distinctive mineral environments.
Advanced Skincare Ingredients
Modern cosmetic actives selected according to the needs of each formulation.
Scientific Expertise
A multidisciplinary scientific environment supported by internationally recognized experts, including Nobel Laureates.
Proprietary Formulation Technologies
Including Premier's approach to advanced delivery systems.
Complete Product Creation
From concept and formulation through manufacturing and distinctive packaging design.
Prestige Experience
Products designed to combine formulation sophistication with sensorial beauty.
Continuous Innovation
A company that has continued investing in research, technology and intellectual property for more than three decades.
“AFTER DECADES IN DERMATOLOGY, I HAVE SEEN MANY SKINCARE BRANDS. VERY FEW HAVE DEMONSTRATED THE SCIENTIFIC RIGOR AND INNOVATION THAT DEFINE PREMIER.”
Professor Torello Lotti - President, World Health Academy of Dermatology
N.1 beauty brand from the Dead Sea
Premier Dead Sea
MORE THAN A DEAD SEA BEAUTY BRAND
THE DEAD SEA GAVE PREMIER ITS BEGINNING.
Science expanded what was possible.
Experience taught us how to refine it.
Design gave it an identity.
And more than 35 years of innovation continue to move the brand forward.
Premier Dead Sea
Dead Sea heritage. Advanced skincare science. Prestige without compromise.
WHAT GOES INTO A FORMULA MATTERS. HOW IT IS FORMULATED MATTERS TOO.
ADVANCED FORMULATION & DELIVERY TECHNOLOGIES
Prestige skincare is about more than creating an impressive ingredient list.
The way ingredients are combined, stabilized and incorporated into a formulation can be equally important.
Premier has developed proprietary formulation and delivery technologies as part of its skincare research, including its Liposome Complex approach.
Liposomes are microscopic lipid structures that can be used in cosmetic formulations as carriers for selected ingredients.
For Premier, technologies such as these reflect a wider formulation philosophy:
Do not ask only what an ingredient can do. Ask how to formulate it intelligently.
This is why Premier combines ingredient selection with expertise in delivery systems, formulation science and product development.
NEW DOESN'T AUTOMATICALLY MEAN BETTER. RESEARCH MATTERS
WE SEARCH BEYOND TRENDS
The beauty industry introduces new ingredients constantly.
Premier's objective is not to chase every trend.
It is to continually examine developments in modern skincare science and identify ingredients and technologies that can add meaningful value to a formulation.
That means looking beyond the traditional Dead Sea ingredient story toward advancements across modern cosmetic research.
We seek ingredients because of what they can contribute to the formula, not simply because their names are fashionable.
SKINCARE SHOULD PERFORM BEAUTIFULLY - AND FEEL BEAUTIFUL TO USE
PRESTIGE IS DESIGNED INTO EVERY PRODUCT
Luxury skincare is also an experience.
The texture as it touches the skin.
The fragrance where appropriate.
The way the formula absorbs.
The design of the jar.
The weight of the packaging.
The moment the product becomes part of a daily ritual.
At Premier, these details are not an afterthought.
They are part of creating the product.
Our idea of prestige is therefore not simply decorative packaging around a formula.
It is the combination of science, formulation, design and experience.
Frequently Asked Questions
Premier combines more than 35 years of skincare experience with Dead Sea mineral heritage, modern cosmetic ingredients, advanced formulation technologies, integrated product development and a wider scientific network.
No. Dead Sea minerals are an important part of Premier's heritage, but Premier's modern formulations also incorporate contemporary cosmetic ingredients and formulation technologies selected according to the objectives of each product.
Premier maintains direct involvement across research, development, manufacturing and quality systems within its integrated organization.
Premier's scientific environment is supported by an international network that includes Nobel Laureates, professors, dermatologists, physicians, researchers and other specialists.
Premier develops distinctive product and packaging concepts as part of the overall brand experience, with recognizable shapes and presentation designed to complement the formulations they contain.
Premier was founded in 1990, giving the brand more than 35 years of skincare development experience.